For Halftown The facts: Last February 27 the Ministry of Industry, Commerce and Tourism signed an agreement with Real Madrid to promote Spain as a tourist destination internationally, "Visit Spain. " The council and the community of Madrid made its million euros a head to add the slogan "Visit Madrid" the slogan.
We will not fall into demagogy that the grass is left in state advertising could be shared to those queuing in the INEM and so everyone can buy the iPad 2 to get into Infojobs. Because could also counter-argue that they have saved a spike in hiring an advertising agency ... or at least hope that anyone not paying by Curran on "Visit Spain, visited Madrid" campaign.
In a country like Spain, where tourism accounts for 10% of GDP (in France, world leader in the tourism industry is low at 7%), which come not come guiris is fundamental to the economy. So if the state gets its advertising to attract new customers, welcome. Giving
of course that no state agency is concerned with measuring the effectiveness of advertising-all, throw the powder of the King, in FNF we consider to what extent it makes sense to pay to promote Spain Real Madrid. Redundancies
Gogo and values \u200b\u200bthat are not
Before diving in Honduras, spoke of the launch event of such a wonderful initiative. In addition to the minister and the mayor of Sebastian Madrid, Florentino prop was the presentation of the campaign Casillas, Ramos, Kaka, Benzema, Özil and Di Maria. Casillas and Ramos makes sense for the English condition, Kaka for that to repay the signing perhaps. And the other how they painted? Özil, in addition to bad on camera, or even speak Castilian.
Those who shine in such soirees are always political. Minister mattress, which is as shown in the photo, including scarf, held that Spain shared with Madrid the values \u200b\u200bof "effort, quality, leadership, competitiveness, etc.". Gallardón eyebrows and shook their leafy saying that Real Madrid is the most important asset of the capital. With a pair. Florentino, to his own, spoke about the values \u200b\u200bof Real Madrid, humility, effort, talent and commitment, of which Christian Ronaldo, Mourinho and company boast at every opportunity.
President Madrid and the English government is still holding on to supposed values \u200b\u200bin the world of Barney are still associated with their respective entities. Madrid in the XXI century is nothing more than a club of Champions League squad, much to continue selling more shirts than others, and Spain has long since lost its feathers emerging economy and its image is still buried under kilos of paella, sangria, flamenco and sporting successes.
What sense does it pay to advertise to Real Madrid by Madrid and Spain? Soon. The typical target of such sponsorships is to increase the visibility brand, but that the mark "Real Madrid" brand umbrella and "Madrid" (the brand "Atletico Madrid" too.) Ie the fact that sponsor the Madrid Madrid is redundant, then unnecessary.
That
sponsor Real Madrid Spain is a separate issue, perhaps even more absurd. The English state sponsors and other redundancy selection "inefficient," but at least Del Bosque's team transmits values \u200b\u200bof freshness, good vibes and success that the Madrid, Florentino much to be committed, is light-years inspire. Just days
after the ceremony at the Bernabeu, and an example of coffee to all characteristic of the cobbler, the very Miguel Sebastian announced crestfallen that attempted a similar agreement with FC Barcelona, \u200b\u200bbut the board then refused chaired by Laporta .
racalcitrante
it because nationalism, or perhaps because the museum of Barcelona is now the third most visited in Spain after the Prado and Reina Sofia. In any case, and it could have happened to ask one of the reporters if anyone from the Ministry of Industry, Commerce and Tourism has had time to go talk to the board of Sandro Rosell within six months has been in office. Will English journalists also live in their own parallel world.
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