Tuesday, January 18, 2011

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R10, The Firm (II) Qualification on Benitez

For Snedecor
During the past three years, Traffic has been used to Palmeiras as the main springboard for their best players give the jump to Europe. Because among many other businesses related to football (all you can imagine, from the management of TV and marketing rights to the club management, through the representation of football players), Traffic has a portfolio of his players property included in the "modest" Desportivo Brasil (club created by the company itself) , and that gives other teams to display and gain a millionaire transfer.

In recent years, has had Palmeiras with a preferential option for enjoying these cracks projects, either as temporary or getting a percentage of his passes and sale. Relaunched the club financially and building their new stadium (which in theory would manage Traffic), the collaboration seemed good for everybody. But thanks to the emergence of these Eternals Palestrina and the club was not as needed as before and could undertake on their own ambitious operations. Like, for example, brought to Ronaldinho.

A couple of months before the end of the cooperation agreement in the plot Sports, Traffic decided it was time to find another favorable destination for their business. A place where the company had all the bargaining power. And the interest from all over Brazil to hire Ronaldinho to blow the relationship ended.

addition Guild, who played the trick sentimental (he was the club where Ronaldinho was formed), Flamengo, Corinthians and Palmeiras also entered the auction created by the illustrious brother player, knowing all the great impact economic picture in sponsorships and Ronnie would the arrival of their teams. Baits

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astronomical amounts shuffled these teams, figures which could be clearly seen outside watching market performance of the Brazilian sports in recent times, owing to the support of several private companies eager to snag a share of the pie that still generates Ronaldinho in advertising. Nothing new since the recent economic boom Brazilian football is not explained only by the good progress of the national economy, but entry into the football business of major investors from diverse sectors, from banking (Corinthians) to medicine (Fluminense), through supermarkets (Inter), which European standards have risen to the level of spending some private clubs whose accounts are not as buoyant as we could imagine.

But precisely this structural economic instability in which the majority of clubs is what has led to the creation around them a world of investment companies that make money and take much of the atypical revenue generated stars such as Andres D'Alessandro, Ronaldo and Roberto Carlos, or directly a part of a future transfer in the case of the promise and Neymar or Goose. For its part, the clubs enjoy the presence of these players and the championship win on quality and impact, which affects an increase in income for all.

A perfect symbiosis (especially for companies) to evidence to the contrary (which is when banks now happily refinance the debts of the club cut the tap and investors disappear), and that Traffic is the main reference for the diversity of business relating to the ball. Whoever wants to take a look at your web www.trafficsports.com , discover all the activities for extending its tentacles and try to imagine all that Traffic does not teach us in the Red: the profit figure .

The fact is, exploiting the war for Ronaldinho, Traffic is clearly positioned side Flamengo, who, as we said, is an entity with a market fan as huge as their economic problems, which makes it an extremely attractive club for players and company. Obviously Palmeiras within the company's decision has not gone down well at all, and its president has said Traffic can be oblivious to manage their new stadium. A small sacrifice I'm sure no upsets the economics of the mega plans.

exchange for economic aid to sign Dinho, in addition to the marketing management of the entity carioca (at least everything related to your star, whose jersey already was for sale before the massive presentation) now in all likelihood be in the Flamengo where landing those players who want to promote Traffic for their own benefit. Because, without diminishing the amounts that Ronaldinho can generate advertising concepts, pinching left by the transfers of players are no small feat. So, probably next to rated R10 and we will play the new Keirrison and Henrique, pearls Traffic Laporta Barca slipped from Palmeiras .

The bait is laid, just changed the color green for the red and black. Now need to see who is next itchy and collaborates with the cause of TRAFFIC. We look
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